Suggested prior reading: Part 1, Part2 Q. How much more? This is endless. I’m growing tired! A. Just this last one in the series. More effort put to make it enjoyable. So far, we have covered different entities which play transactional roles in the entire landscape of advertising technology business…

Suggested prior reading: Part 1 Q. Who gives lousy examples of Romeo and Juliet? And the media buying process seems like a fairly simple transaction between two parties. Why is the advertising landscape so big then? A. I just unwittingly try to be witty — my apologies. Anyway, the media…

It’s 1589. Romeo wants to lose weight. He has been fancying the girl living across the street, Juliet, for a while now (Outdated idea? Check the year again). But clearly, he needs someone to guide him. One day, as he unsuccessfully tries to run another mile without over-cramping his legs…